How to recession-proof your news business
The Pivot Fund Pod · 60 minutes ·

How to recession-proof your news business

Economists are forecasting a “mild” recession in 2023. That’s driven by inflation, higher interest rates, and a tight labor market. What can news publishers and entrepreneurs do to prepare for an economic downturn?

Listen for an assessment of the current economic climate for journalism and advice on how small and bootstrapped newsrooms can survive a recession.

Panelists included:

  • Glenn Burkins — Founder and Publisher of in Charlotte, North Carolina
  • Anita Li — Founder and Editor-in-Chief of The Green Line in Toronto, Canada
  • Justin Rushing — Director of Growth and Partnerships at in San Diego, California

Zuri Berry, the principal producer and owner of ZMC Podcasts, moderated this discussion.

This conversation was sponsored by the Donald W. Reynolds Journalism Institute and the John S. and James L. Knight Foundation.

The Pivot Fund is a new venture philanthropy organization dedicated to investing $500 million into independent BIPOC-led community news outlets through grantmaking, development support, and strategic consulting. For more information on The Pivot Fund, visit

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