The Double-A Richmond Flying Squirrels were one of the original wacky minor league brands, but now in their 13th season, they're one of the game's classic brands. On this episode, Flying Squirrels CEO "Parney" Parnell talks about the origin of the nickname and logo, Creative Services & Production Director Nick Elder talks about his work creating the team's Copa brand, the Ardillas Voladoras, and Marketing & Social Media Manager Samantha McCloskey discusses the responsibility of reflecting the team's persona on social media.
Plus, be sure to stay through the end credits for that surprise scene! On this episode, Christen Miller of Virginia State Parks joins the podcast to talk about what makes actual flying squirrels so great.
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