Independent Impact Verification with Christina Leijonhufvud of BlueMark

As demand for impact investments grow, more and more organizations are creating investment products labeled as ‘impact’. However, without any regulatory body or industry-wide standards, there are significant concerns about impact washing, the practice of branding products as ‘impact’ more for marketing reasons than any social or environmental substance. Tideline, an impact investing consulting company, responded to this need by launching their independent verification business in 2019, which they recently spun out into BlueMark. Joining us on the podcast this week is Christina Leijonhufvud, co-founder of Tideline and CEO of BlueMark. Christina discusses the evolution of impact measurement and management practices, the need to measure for both positive and negative impacts, and the increasing importance of independent verification as more and more products are introduced and labeled as impact.