Sound Test: Why Podcasts Are Ripe for Experimentation
Ten Digital Trends for 2020 · 25 minutes ·

Sound Test: Why Podcasts Are Ripe for Experimentation

Podcasts have never been more popular, and the barriers to entry for brands to enter the space have never been lower. It’s time that brands start seeing podcasts not just as a digital replacement to radio, but as a legitimate testing ground for sparking new ideas and connecting with audiences in a deeper, more authentic way.

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