Standing Out in the Age of Multimedia Tsundoku
Ten Digital Trends for 2020 · 19 minutes ·

Standing Out in the Age of Multimedia Tsundoku

Tsundoku is a Japanese term that means the piling of unread books. Today, your pile of books may be only a couple of titles deep, but your “pile” of content is much larger. In 2020, the age of multimedia tsundoku, how can brands avoid gathering dust on the proverbial bookshelf of the Internet? By becoming “architects of familiar surprises” who push the envelope of what’s advanced yet acceptable to their audience.

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