#67 - How to Filter Potential Matches with OkCupid’s Melissa Hobley
This week, we’re talking about how to filter out potential matches on dating websites. How do you make sure the people you meet are on the same page as you and live in the same reality as you?
This week, we’re talking with Melissa Hobley. She’s the Global Chief Marketing Officer of OkCupid, one of the largest dating apps in the world. Under her direction, OkCupid has become famous for its message of inclusion and affirmation, winning numerous awards for its breakthrough social campaign in 2018 & 2019. In this role, she is responsible for global brand advertising, marketing, social media, and partnerships. Melissa was the first CMO at OkCupid and brought the brand from decline to being one of the foremost leaders in a competitive space.
Melissa regularly appears as an expert on tech and relationships in media like The New York Times and NPR. Currently, she is a regular guest on NBC’s “Today Show” discussing relationships in a digital era. In 2020, she was named to Forbes “40 Most Powerful CMOs in the World.” In 2019, she was named to AdAge’s “Women to Watch” list and was featured recently on AMA’s “40 Under 40.”
To learn how to get 3 months of OkCupid premium for free, go to https://agapematch.wufoo.com/forms/get-3-months-of-okcupid-premium/
Follow Melissa on Instagram at http://instagram.com/melissahobley
Follow Maria on Instagram at http://instagram.com/matchmakermaria
If you’d like to learn more about Agape Match’s services or enroll in an upcoming Agape Intensive, visit agapematch.com/services