B2B Made Simple: A B2B Marketing Podcast · 35 minutes · 10 months ago

205: Short-Term vs. Long-Term Marketing w/ Heather Moses

🇬🇧 EN Business Marketing

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206: Is There a Difference Between Brand & Demand? w/ Kristin Dorsey

37 minutes · 10 months ago

Heather Moses, the SVP of Marketing at Nexthink joins the podcast. She walks us through the differences between short-term and long-term marketing, explains the advantages and disadvantages of both, where to focus your resources, where her team is placing bets right now and much more.

Heather's LinkedIn: https://www.linkedin.com/in/heathermoses/

Nexthink's Website: http://www.nexthink.com

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