Inside Fashion Marketing by Zalando Marketing Services
Andreas Antrup, SVP Partner Services of Zalando and Managing Director of ZMS, speaks to some of our brand partners about their innovative campaigns, identifying the data and insights you need to find out what makes your target audience tick, across various markets. We give you the tools and insights you need to build your brand, grow your business, and connect to customers. Listen in for snackable inspiration for fashion, beauty, and lifestyle brands as well as retailers, by Zalando Marketing Services - Zalando's 360 degree marketing unit. Find us at https://zms.zalando.com/Have something you want to share with us or hot topics you’d love for us to cover? Then let us know! We love hearing from you, reach out to us anytime: [email protected] zms.zalando.com
🎧 Podcast episodes
Listen to 44 episodes
15
minutes
·
2 weeks ago
#38 11.9M social media reach without booked deliverables - how to influencer event with Steve Madden
12
minutes
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2 months ago
#37 Developing cultural credibility with a new generation of values-driven shoppers
20
minutes
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7 months ago
#34 ALDO's cross-category collaboration with L'Oréal increased new customers by +60%
18
minutes
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1 year ago
#31 Sold out in minutes: Reebok's exclusive zPlus sneaker drop with Maxplore
8
minutes
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1 year ago
#27 (2/2) - How Crocs achieved 153K+ clicks with an exclusive campaign on Zalando
10
minutes
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1 year ago
#27 (1/2) - How Crocs achieved 153K+ clicks with an exclusive campaign on Zalando
21
minutes
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1 year ago
#26 How Levi’s achieved an 11% conversion rate with its 501 Icons campaign
20
minutes
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1 year ago
#24 How ASICS achieved 14M impressions with its Paris and Hamburg Marathon influencer campaigns
15
minutes
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1 year ago
#23 How Rituals educates and delights customers around its sustainable assortment
17
minutes
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1 year ago
#22 How Vero Moda gained +442% followers on Zalando with an inclusive denim Homepage Takeover
17
minutes
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1 year ago
#21 How GAP achieved 40M Impressions with its “Untold Stories of Pride” campaign
11
minutes
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1 year ago
#20 (2/2) Win with Zalando: Selling direct-to-consumer on the Partner Program
14
minutes
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1 year ago
#20 (1/2) Win with Zalando: Selling direct-to-consumer on the Partner Program
12
minutes
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1 year ago
#18 - How Mammut increased followers by 123% with their engaging approach to sustainability
17
minutes
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2 years ago
#13 – Holiday Special: What did we learn in 2021, and what does 2022 have in store?
17
minutes
·
2 years ago
#6 Inuovo: How a small wholesale brand started selling directly to consumers with incredible success
25
minutes
·
2 years ago
#5 TOMS: Fostering brand awareness around corporate social responsibility
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