Homepage SEO: Optimise & Get On The First Page

Homepage SEO: Optimise & Get On The First Page

As the most important for SEO Adelaide strategy that landing page on the site, your homepage is a big deal. It's where users will come to find answers to their questions and learn about your brand. The keywords you choose for this page need to be natural and relevant but also strategic—you want them to help potential customers find what they're looking for on Google.

Keyword research is essential if you want to make sure that people are finding your website when they search online. That means knowing which keywords people use when they're looking at companies like yours so that you can use those same words on your homepage as well. 

Make Sure You Have a Unique, Relevant Page Title

In order to optimise your homepage, you need to ensure that it has a unique page title. A good rule of thumb is that your page title should be relevant to the content on the page and clear and concise.

There are many ways you can use keywords in your header tags. For example, if you're running an e-commerce business, using keywords like "shop" or "buy" in these key places could help users quickly find exactly what they're looking for on your site—helping them make a purchase quicker than ever before!

Homepage SEO: Optimise & Get On The First Page

Optimise Your Meta Description

Meta descriptions are the snippet of text that appears below the title on a SERP. They are an opportunity to entice searchers into clicking through to your site and reading more about what you have to offer.

A good meta description should be compelling, descriptive, and above all - accurate. It should describe what someone would find if they clicked through from the SERP to your website - so don't make it too long! 

If you're struggling with ideas for meta descriptions, it can be helpful to think about how you would describe your business or product in person; this may give you some inspiration for writing a great meta description.

Use Keywords Wisely by Incorporating Them into Targets Areas

Keywords are the foundation of your homepage SEO. They're one of the most important parts, and you'll want to use them in several different places.

  • Use keywords in the URL, title, description and body of your page
  • Use keywords in image alt tags
  • Use keywords in the meta description
  • Use keywords in the page title and URL
  • Use keywords in the heading tags

Keep Your Content Updated and Evergreen

It may sound obvious, but you don't want your homepage to look like it hasn't been updated in years. That doesn't mean you need to keep adding new pages every week or two, but if there are any major events going on that could affect the topic of your page, then consider making some changes. 

Even if you don't change anything on the page itself after publication (which is fine!), SEO Adelaide services expert make sure it remains evergreen and up-to-date by keeping up with the latest news around what matters most for your business or industry—this includes making sure all links still work as well as updating content when necessary (e.g., when someone leaves the company).

Link to Other Pages on Your Site (Where Appropriate)

Make sure you have a unique and relevant page title. It's also important that the page title be searchable within the SERPs. For example, if you run an eCommerce site and want to rank for "best laptop", then it would make sense for your homepage to be titled "The Best Laptops" instead of just "Laptops" or "Laptop Guide" (which is what some sites do). This way, people can find your content easily when they search for their desired keywords on Google.

Also, keep in mind that Google may be able to crawl the links themselves, so don't worry too much about having too many links pointing towards one another - just make sure everything is working properly, and there aren't any broken links out there somewhere causing problems on either end!


Make sure you're using the right keywords and incorporating them into your page title, meta description, content and links. The best way to do this is through keyword research. There are plenty of tools available that can help you with this process, so don't be afraid to experiment!

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