Tips for writing optimal Meta Descriptions

Meta descriptions are the last line of defence when it comes to Google's search algorithm. They're the equivalent of your headline, so they need to be written in a way that will catch Google's eye (and keep them there). They are the most important aspect of SEO Adelaide Services of any website. 

The average meta description is just 132 characters long, which means you can't be too wordy or redundant with what you say. If you have an idea for a blog post about "how-to-write optimal meta descriptions," this guide will help! Here are some tips that should help drive more visitors back to your website:

Say what you mean

The Meta Description is your chance to explain what your page is about, why it's important and how readers will benefit from visiting.

Let's look at an example:

If you have any links on your website that direct people to other pages (like an FAQ section), then the Meta Description should include those as well. For example:

"We offer free advice for restaurants in New York City."

Keep it short and snappy.

The first sentence of your meta description should be the most important and should be the most important keyword. This means that you should make sure it's short, snappy and to the point—and that it conveys what people are looking for in a single sentence. The SEO Adelaide services leverage the meta description for ranking purposes. 

The rest of your meta description (up to 150 characters) should be a summary of what you want people to know about your post: what its purpose is; why they should click on it; how many clicks will result in more sales? 

These details are all critical for Google's algorithm to crawl through, but don't worry if these aren't exactly within reach! Just write down some bullet points or ask someone else who knows more than us about SEO Adelaide (like our friend at HubSpot).

Tips for writing optimal Meta Descriptions

Don't forget your target keyword.

There are a few options for how to incorporate your keyword into the meta description. The most common way to do this is by using it as the first sentence, followed by something that relates to that topic or subject:

  • "Latest news about [keyword]"
  • "What you need to know about [keyword]."
  • "How we can help you with [keyword]."

Include a Call to Action

  • Include a call to action in your meta description.
  • Examples of calls to action include: "Learn more about our service" or "Get started immediately with our plan".
  • The call to action is a great way to get users to click on your listing and see what you have available for them. It should be clear and concise, unique from other listings on the same website, and clearly state what they will gain by clicking through your link.


I hope that this blog post has given you some inspiration and some ideas for how to write effective Meta Descriptions. Remember, the goal is to get people to click on your ad and click through so that they can buy your product or service. A good Meta Description will help them do just that!


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