On the show today is Joshua Price from SuspensionExperts.com. Amazon suspended account is the elephant in the room and can become a very technical issue. Which is why you need an expert like Joshua.
Joshua’s Background
Joshua started his career in eCommerce working with larger organizations on multiple platforms. This included Amazon and a range of other international marketplaces. Eventually, an Amazon suspended account occurred and almost by chance, he was the guy assigned to fix the problem and work it out.
From there, he ended up in the world of suspensions and it became clear that it was something most people don’t know enough about. Soon enough, he had queues of people asking him for help with their account suspension because it was a massive need not being addressed. Now, 3 years later Joshua has helped over 700 sellers.
The Risk of Amazon Suspended Account
Amazon does not give data on this. But from his interactions, Joshua believes that Amazon suspended account is a risk for every seller. He estimates that 10,000 sellers a day get suspended and that most sellers making between $10,000-50,000 per month will get suspended once every 2 years. There is less risk if you do fewer sales simply because you’re not interacting with as many customers. However, smaller sellers are often less aware and less experienced, so they can fall into a number of other pitfalls.
Getting Your Amazon Suspended Account Reinstated
Getting your account reinstated depends on lots of factors. Essentially, a first offense is generally something that can be excused. Depending on the reason for the suspension, you could be offline for maybe 2 weeks. Generally, every seller can get back on the platform after their first suspension. Amazon does want you on the platform so they will give you the opportunity as long as you correctly handle the appeal. It’s not guaranteed, You do have to do the right things, but they’re open to it.
Getting reinstated on your 2nd, 3rd or 4th offense becomes much more technical. The reason that a lot of people need help with the 2nd suspension is that their case is instantly complicated by the previous suspension.
Performance Suspension vs. Policy Suspension
There are 2 types of suspension categories: performance and policy. Policy is the rules, and performance is your way of serving customers and running the account.
Multiple suspensions in performance over a long period of time is much more understandable because it’s about your operations. We all make mistakes. Customers complain about little things, The Royal Mail may be running late etc. Amazon will be lenient for that and therefore it takes less time to get your account back for the 2nd suspension in the performance area. Perhaps a week to a month.
For policy suspensions, it’s easy to break the rules but Amazon is slightly tougher for allowing people to be reinstated. It can be very quick to get reinstated for policy suspension if handled correctly. However most people, especially if they are appealing on their own, could be looking at a couple of months to be reinstated. If they are reinstated at all.
The First Steps in Case of Amazon Suspended Account
Joshua says the first thing you should do the moment you see that notification email is to take at least 24 hours before responding. Our businesses mean a lot to us, they’re important and we’re emotionally involved. He says it’s the emotion ruins most people’s appeals because they send an instant response without doing their research or considering the bigger picture. They appeal too quickly and it fails. This is a problem because the first appeal is the most crucial appeal. It’s the best opportunity to get reinstated. Take 24 hours to work out your plan in detail, and if it’s suitable for you, contact an expert like Joshua.
When you get suspended, Amazon invites you to appeal their decision. They give you a little button in your performance notification that you press.
Joshua’s Background
Joshua started his career in eCommerce working with larger organizations on multiple platforms. This included Amazon and a range of other international marketplaces. Eventually, an Amazon suspended account occurred and almost by chance, he was the guy assigned to fix the problem and work it out.
From there, he ended up in the world of suspensions and it became clear that it was something most people don’t know enough about. Soon enough, he had queues of people asking him for help with their account suspension because it was a massive need not being addressed. Now, 3 years later Joshua has helped over 700 sellers.
The Risk of Amazon Suspended Account
Amazon does not give data on this. But from his interactions, Joshua believes that Amazon suspended account is a risk for every seller. He estimates that 10,000 sellers a day get suspended and that most sellers making between $10,000-50,000 per month will get suspended once every 2 years. There is less risk if you do fewer sales simply because you’re not interacting with as many customers. However, smaller sellers are often less aware and less experienced, so they can fall into a number of other pitfalls.
Getting Your Amazon Suspended Account Reinstated
Getting your account reinstated depends on lots of factors. Essentially, a first offense is generally something that can be excused. Depending on the reason for the suspension, you could be offline for maybe 2 weeks. Generally, every seller can get back on the platform after their first suspension. Amazon does want you on the platform so they will give you the opportunity as long as you correctly handle the appeal. It’s not guaranteed, You do have to do the right things, but they’re open to it.
Getting reinstated on your 2nd, 3rd or 4th offense becomes much more technical. The reason that a lot of people need help with the 2nd suspension is that their case is instantly complicated by the previous suspension.
Performance Suspension vs. Policy Suspension
There are 2 types of suspension categories: performance and policy. Policy is the rules, and performance is your way of serving customers and running the account.
Multiple suspensions in performance over a long period of time is much more understandable because it’s about your operations. We all make mistakes. Customers complain about little things, The Royal Mail may be running late etc. Amazon will be lenient for that and therefore it takes less time to get your account back for the 2nd suspension in the performance area. Perhaps a week to a month.
For policy suspensions, it’s easy to break the rules but Amazon is slightly tougher for allowing people to be reinstated. It can be very quick to get reinstated for policy suspension if handled correctly. However most people, especially if they are appealing on their own, could be looking at a couple of months to be reinstated. If they are reinstated at all.
The First Steps in Case of Amazon Suspended Account
Joshua says the first thing you should do the moment you see that notification email is to take at least 24 hours before responding. Our businesses mean a lot to us, they’re important and we’re emotionally involved. He says it’s the emotion ruins most people’s appeals because they send an instant response without doing their research or considering the bigger picture. They appeal too quickly and it fails. This is a problem because the first appeal is the most crucial appeal. It’s the best opportunity to get reinstated. Take 24 hours to work out your plan in detail, and if it’s suitable for you, contact an expert like Joshua.
When you get suspended, Amazon invites you to appeal their decision. They give you a little button in your performance notification that you press.
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