Research shows that, of all English regions, SMEs in the East Midlands have the least appetite for net zero transformation. In this episode we chat about how leadership, support, networking and collaboration can boost the desire for positive change.
In this round table episode our guests are:
Phil Mason from TidyCo
Sarah Ball from Balls to Marketing
Liz Pasteur from Derby City Council
Ian Bates from East Midlands Chamber
Bruno Gallotta from the University of Derby
Led by Fred Paterson from the University of Derby
This podcast is brought to you by the University of Derby
And the Low Carbon Business Network
The DE-Carbonise programme was a collaboration between the University of Derby, Derby City and Derbyshire County Councils, funded by the European Regional Development Fund (ERDF) between 2016-2022.
Series 1 is part-funded by ERDF as part of the European Structural and Investment Funds Growth Programme 2014-2020.
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This podcast is produced by Seed
About the Hosts
Fred Paterson is Associate Professor for Sustainable Business at University of Derby Business School and leads the Low Carbon Business Network which offers business support to pro-environmental SMEs across the East Midlands. He has responsibility for the Sustainable Business and Clean Growth research group which strives to develop robust, applied, impactful and place-based research and knowledge exchange. Fred also led the Derbyshire Net Zero Accelerator and DE-Carbonise Smart Factory project between 2016-2022.
Jonny Prest is a brand strategist who helps solve problems, unite teams and drive brands forward. By encouraging leaders across the globe to think about and act upon the most important things within their organisations, he explore new ideas and innovates. From environmental to social, his role is to help leaders build brand and communication strategies with purpose. He specialises in enlightened brand strategy. It's brand building with a conscience: remodelling brands to leverage skills and resources for the protection of our planet and its people.
Zero Carbon Business UK
SME Climate Hub
Zero Carbon Pathways