How to write convincing sales pages without feeling sleazy (with Natalia Toborek)
Content Etc. · 32 minutes ·

How to write convincing sales pages without feeling sleazy (with Natalia Toborek)

What if a sales page didn't have to feel like writing a dissertation? What if it didn't make you feel icky and weird? Copywriter Natalia Toborek from Storylign joins me to de-mystify the sales page. Plus, she'll explain how you can write one ethically and still make sales.

This episode was originally recorded in late 2020, before a workshop on sales pages Natalia hosted. I found the workshop to be one of the most valuable things I've ever bought for my business, so I knew I had to update and re-release this episode for you.

Make sure you're following Natalia on Instagram @storylign


Are you feeling lost and uninspired when you try to post anything? Do you feel like everything you think of has been done SO many times before? I have just the thing to help you re-ignite the spark! The free 5-day Refresh Your Content email series will give you the prompts and process to help you find more ease and enjoyment in your marketing. Sign up here.

In this episode, we're talking about:

  • The differences between copy and content
  • What is a sales page, and when do we use them?
  • How to use formulas to write sales pages that still feel human (without any ick)
  • The essential elements of every sales page


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Links to things mentioned in this episode:

Got a sticky marketing issue? Need some content ideas for a launch or your brand building? Pick my brains for an hour in a 1:1 blend of feedback, mentoring and strategy. By the end of our session, you’ll have more clarity and a practical plan of action to keep you motivated. Book your spot here.

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