The way we currently interact on social platforms is evolving to favor private before public interaction. To stay relevant within social, marketers will have to change the way they think about social potentially by how they measure its value, but more importantly by how they can build and retain interaction on their social channels through this shift.
Read Aubri’s trend at richards.com/social_order. Or for all the Ten Digital Trends for 2020, visit richards.com/trends.
Have a question or would like to debate a particular trend? Please feel free to reach out to us at richards.com/contact. We love this stuff.
Transcript – richards.com/social-order-podcast-transcript/
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