Blurring Lines: Content and Commerce Converge
Ten Digital Trends for 2020 · 16 minutes ·

Blurring Lines: Content and Commerce Converge

In 2020 brands’ creativity in the digital realm will be on full display, with e-commerce playing its biggest role yet. Consumers are well acquainted with mobile shopping and are primed for a little more creativity in their digital brand experiences. Enter a year for experimentation. The blurred lines between content and commerce are allowing a brand’s story to be shared through many media and to reach the right consumer in the most convenient of ways.

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