Every cultural phenomenon that rises to define a generation seems to be followed by an underlying youth counterculture that challenges the social norm. The post-war consumerism and conformity of the 1950s gave way to a radical freedom and rebellion counterculture in the 1960s. The corporate greed “yuppies” of the 1980s set the stage for the teenage slackers who made up the grunge subculture in the 1990s. Most recently, the Pinterest-perfect, Instagram-flawless social media profiles that defined the 2010s will fuel a more digital anarchy among teens in the 2020s.

Read Lauren’s trend at richards.com/anti-aesthetic. Or for all the Ten Digital Trends for 2020, visit richards.com/trends.

Have a question or would like to debate a particular trend? Please feel free to reach out to us at richards.com/contact.We love this stuff.


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