The Marketplace Abhors a Vacuum
Ten Digital Trends for 2020 · 32 minutes ·

The Marketplace Abhors a Vacuum

Why have so many corporations gone all-in on social issues, causes, and that squishiest of words: purpose? In America, the responsibility for moral leadership has historically rested squarely and safely on the broad shoulders of three culturally expansive institutions – our government, the church, and academia. But today, trust in our president, our preachers, and our professors is lower than it’s ever been. And into this nascent moral leadership void step…brands?

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