Capitalism embraces ownership, as does ownership embrace responsibility. The idea is to allow business to profit from the preservation of nature and growing their businesses while improving the health of the planet and its environment.
There is a reference to Prof. Jonathan Haidt and his forthcoming book, “Three Stories about Capitalism: The moral psychology of economic life” and a reference to a quote from Fund Manager, Edouard Carmignac, founder of fund company Carmignac Gestion who refers to ETFs as "socialist accounting".

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