The process for choosing the perfect business name requires time and research, and shouldn’t be rushed. For better or worse, your business name represents your identity as a beauty brand. You’ll not only need to determine what’s available, but what is most suitable to position yourself within the industry, all while avoiding potentially costly mistakes. We discuss the process every beauty pro should follow to create the best business name possible.


Unites States Patent and Trademark Office  (USPTO)

The Racial Slur Database

Urban Dictionary

Affordable Legal Advice for Beauty Pros (Finally!)


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A note from your hosts: While we make every effort to provide current and factual information in this podcast, we are not lawyers or accountants. Information contained in this podcast should not be viewed as a substitute for legal or tax advice. We always recommend you seek professional legal and financial advice where required.

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Edited for length and clarity.

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