Episode 78 Growing and Managing a Team for Your Beauty Business with Paul and Tussanee Luebbers
Beauty Marketing Simplified podcast · 67 minutes ·

Episode 78 Growing and Managing a Team for Your Beauty Business with Paul and Tussanee Luebbers

What you will learn from this episode:

  • Find out what you need to do when hiring and managing your team members so that you set the expectation for each of them right from the start.
  • Discover a 4-point managing system that eliminates competition and instead encourages collaboration.
  • Learn the common mistakes that most beauty business owners make when hiring employees.
  • Hear about how to get your staff to sell your products and services even without commission.
  • Get the inside scoop on what leadership skills you need to master for you to manage your team members so that your beauty business continues to boom.

For 13 years, Paul and Tussanee Luebbers ran Integrity Lash, a premier 7-digit lash salon in Southern California. Over the years, Integrity Lash was recognized by Vanity Fair, Los Angeles Magazine, Pasadena Magazine, Pasadena Weekly, Brides.com, and others as one of the best of SoCal.

Salon Today chose Integrity Lash as one of the Top 200 salons in North America for four years. Now Paul and Tussanee host the top-rated podcast LashCast, as well as host training and webinars tailored for lash artists. The twosome aims to educate and uplift lash professionals on how to be better lash artists and competent business owners.

Paul and Tussnanee founded The LashConference in 2019, and over the last two years, almost 700 lash artists have attended the event to learn how to market better and run their businesses. Aside from their training and events, they will be launching their coaching program soon to teach lash artists how they can achieve their business goals and build a business that serves them…instead of the other way around. When they aren't running their events or training, they also speak at trade shows like ISSE and IBS and lash conferences all over the states.

In this episode, Paul and Tussanee share their real-life experiences in starting their beauty business, managing, and growing it, including the pains and joys that go with it.

You'll hear an open and honest account of the lessons learned from their 'mistakes' and setbacks that made them stronger and better leaders. In addition, they share insights from what might at first seem like counterintuitive practices, but that is precisely why these strategies work.

If you think you'll have it easy when you hire staff, this eye-opening conversation will make you think again. Find out the leadership qualities you need to successfully manage your team for a harmonious and prosperous beauty business.

How do you deal with problems or negative energy in the workplace? Paul and Tussanee forge a sense of collaboration among their staff with their management style. You'll want to hear their approach to resolving conflict and making the most of difficult conversations. It's a great reminder that a lot is expected from you when you are a leader.

Listen as they share with you essential tips before hiring your staff because knowing these key components will help keep your beauty business thriving and growing.

"We really have a philosophy when we have staff that my number one job as manager was to take care of the team, not the clients, not anything else, take care of the team. I take care of the team, the team will take care of the clients, and the clients are taken care of. They take care of the business; it's a circle of life in business."
- Paul Luebbers

Topics Covered:

03:51 - How Paul and Tussanee's beauty lash business organically grew
08:35 - Do they compartmentalize their life into personal and business?
10:49 - What to consider when hiring team members
12:53 - What you need to know when hiring and managing your staff members
16:13 - Figure out who is the problem in your company
17:35 - Leadership skills required when you lead a beauty business team
19:45 - Why those difficult conversations are so important
23:53 - How to approach uncomfortable conversations
25:33 - Assuming the best of your employees
28:12 - Training your staff on how to deal with difficult situations
31:13 - Systems that address the issue of competition
38:57 - The anti-commision way to motivate your team to sell your products and services.
49:05 - How to see things from the lens of humility
53:31 - What's at the top of their list that helps them in getting their behavior checked
55:53 - Important tips before hiring your staff
01:01:12 - You're still the leader even if you hire a manager
01:02:17 - What's coming up for beauty professionals


Key Takeaways:

"I have to say that one of the things that work about our relationships is because we are so united in our mission. I mean, here we have different jobs, but it's for the same cause, and it's really cool to be on the same team." - Tussanee Luebbers

"I think the biggest thing is that most people think, Oh, I'm gonna hire people so I can make money in my sleep, passive income somehow. And the truth is when you at least first hire, and you're just starting out, you have to be ready to work more and make less, especially in the beauty world." - Paul Luebbers

"You got to, sometimes just take the joy, the little things to celebrate because life's gonna beat the crap out of you at times. That's how you focus on, you're gonna be really discouraged, but take the small victories and pump them up." - Paul Luebbers

"When you become a leader, you need to learn or know how to pull your team accountable. You need to be the one that holds the team and pushes them. Because when people aren't pushed we just kind of pull back, and we do the bare minimum." - Paul Luebbers

"When we first hired, I was really learning to realize that we have to be servants first. That was the quality that we had to change." - Paul Luebbers

"We say this: People, they don't leave companies, they leave you." - Paul Luebbers

"You may think that you have a team, but if you compensate through commission, you don't have a team; you have individual players building their own businesses." - Tussanee Luebbers

"You can't communicate when you're in anger because you're not thinking about what's best for the other person. You're only thinking about how you've been wronged or it's hard to serve people in the way that they deserve." - Tussanee Luebbers




Connect with Paul and Tussanee Luebbers:


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