Coping with Corona Virus in Small Business: Marketing, Mindset and Motivation
Busy Business Women · 64 minutes ·

Coping with Corona Virus in Small Business: Marketing, Mindset and Motivation

As the Corona Virus takes hold, there are naturally a lot of very worried business owners out there right now so in this podcast I share with you my thoughts on how to manage your marketing, mindset and motivation during a time of global crisis.

If you're feeling unsettled; are unsure about what to do next to keep your business moving forward; or would simply like a boost in motivation and focus during this tough time, this episode is for you.

What you’ll learn from this episode:

  • The key lesson I learned from running a small business during the GFC that is super-relevant to this crisis
  • The importance of having a growth mindset if you want your business to survive
  • Why it's key to assess the 'lense' you're looking through as you adapt to running a business during this time
  • Why it's critical that you're able to pivot - fast
  • How to avoid being seen as capitalising on the crisis
  • Why marketing is more important than ever to your survival; your client's wellbeing and the wider global economy
  • The significance of thinking collectively and working as a business community rather than having an individual survival mindset
  • Why staying productive is so important for profit and progress

You can also watch the live recording of this group coaching session over at the show notes:

I hope you find this episode valuable, and please join me over in the Busy Business Women Facebook Group for more support and guidance to help you weather this storm.

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