This episode of the In The Club Podcast by Club Colors features Ricky "The Recruiter" Camacho, Senior Talent Advisor at FreightVana. Content creation can go with marketing, recruiting, promoting a brand, shaping company culture, and many more.
Ricky joins the show to talk about combining recruiting with content creation to turn the whole process into a consistent pipeline of opportunities and find the best people for a company. She shares the creative decisions that go into content creation for FreightVana and the main pillars of the company that sets it apart.
- The creative process of producing and putting out content
- How FreightVana stands out
- What it means to define clarity of culture for recruiting
- The biggest challenges of growing the organization
Creating original and intentional content that hits - Ricky: "I will probably record anywhere from 6 to 12 videos and that doesn't necessarily mean that I have the content to go over it or the niche yet. But I typically watch the video a handful of times and usually, when the idea dawns on me, it starts with something small and I figure out how this is going to apply to this one topic."
Transparency being one of the main pillars at FreightVana - Ricky: "We tell our customers more numbers and data than any other brokerage ever and I know that for a fact. Brokers typically like to keep their secrets so we are one of the only, if not the only, brokerage that is extremely transparent with everything that goes on with operations."
On the biggest challenges in growing the company - Ricky: "We were having problems with, ironically, supply chain like getting people's laptops in time for their start dates. But we sat down and decided what that process was going to look like, how our new hires would get the most information and have the best foundation within the first couple of weeks."
Connect with Ricky in the links below:
- LinkedIn: https://www.linkedin.com/in/rickytherecruiter/
- Website: https://freightvana.io/
- Tiktok: https://www.tiktok.com/@rickytherecruiter?lang=en
In the Club by Club Colors is sponsored by our proud partners:
Maple Ridge Farms | mapleridge.com