Some customer metrics are so good at predicting customer behavior and the value of a company’s customer base, says the Wharton School’s Peter Fader, that “any sensible investor should be demanding these kinds of metrics. And of course, any sensible executive should be obsessed over these kinds of metrics internally.” In this, the second podcast in our two-part discussion, we talk about how executives can use these same metrics to change the way they look at customer investments.
The Net Promoter System Podcast – Customer Experience Insights from Loyalty Leaders
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29
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2 years ago
Ep. 180: Wharton's Peter Fader | The Right Actions and Metrics to Grow Customer Value
Looking at the lifetime value of customers can help executives make better decisions about how and when to invest in acquiring and retaining them.Similar podcasts
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