Few people are loyal to a body shop. Instead, people find them, literally, by accident: after a fender bender, most customers select a shop from their insurer’s direct repair program. But when Steve Grimshaw, executive chairman of Caliber Collision, first took over as CEO of the body shop company in 2009, he realized that with repair experiences often driving insurer policy renewals and most body shop business coming from insurer referrals, customer satisfaction matters a lot.
The Net Promoter System Podcast – Customer Experience Insights from Loyalty Leaders
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41
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2 years ago
Ep. 184: Caliber Collision's Steve Grimshaw | Restoring Customers to the Rhythm of Their Lives
Want more business from insurance companies? Make sure the people they insure are happy customers, says Caliber Collision’s Steve Grimshaw.Similar podcasts
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