After the murder of George Floyd in May 2020, USAA took a public stance on racial justice. But Tony Wells, USAA’s chief brand officer at the time, says the organization’s conversation began privately. Given the company’s history of strong internal communication and employees’ deep sense of mission, Wells believed that they were set up for successful discussions and change.
The Net Promoter System Podcast – Customer Experience Insights from Loyalty Leaders
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29
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1 year ago
Ep. 188: Tony Wells | Culture, Mission, and Taking a Public Stand
USAA’s former chief brand officer, Tony Wells, explains how the company used its shared values and mission to align employees on the national conversation on racial inequity.Similar podcasts
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