A central theme in Fred Reichheld's new book, Winning on Purpose: The Unbeatable Strategy of Loving Customers, which releases December 7, is purpose. For Fred, a well-defined company purpose is the engine that drives success. But it’s not enough. To succeed, an organization’s No. 1 goal should always be to make customers’ lives better.

The Net Promoter System Podcast – Customer Experience Insights from Loyalty Leaders
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25
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1 year ago
Ep. 189: Fred Reichheld | Introducing: Winning on Purpose
In his new book, Fred Reichheld says companies that put enriching the lives of their customers at the core of everything they do come out on top.Similar podcasts
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