Ep. 189: Fred Reichheld | Introducing: Winning on Purpose

Ep. 189: Fred Reichheld | Introducing: Winning on Purpose

A central theme in Fred Reichheld's new book, Winning on Purpose: The Unbeatable Strategy of Loving Customers, which releases December 7, is purpose. For Fred, a well-defined company purpose is the engine that drives success. But it’s not enough. To succeed, an organization’s No. 1 goal should always be to make customers’ lives better.

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