181: Poorly Executed Marketing is the Problem in B2B w/ Edita Vatenaite
B2B Made Simple: A B2B Marketing Podcast · 36 minutes ·

181: Poorly Executed Marketing is the Problem in B2B w/ Edita Vatenaite

Edita Vatenaite, the VP of Marketing at Synthace joins the podcast. She explains why certain marketing tactics aren't dead, but how we execute them are (or should be dead). From email marketing to MQLs, Edita dives into what B2B marketers should be doing different to drive pipeline and revenue for their organization.

Edita's LinkedIn: https://www.linkedin.com/in/editavatenaite/

Synthace Website: http://www.synthace.com

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