186: Math vs. Magic in B2B Marketing w/ Russ Somers
B2B Made Simple: A B2B Marketing Podcast · 26 minutes ·

186: Math vs. Magic in B2B Marketing w/ Russ Somers

Russ Somers, the CMO at Lytho joins the podcast. He shares why it's critical for your creative and demand gen team to be aligned, how to have a healthy blend of math and creative in marketing, what marketing functions should be responsible for moving the needle in your company and much more.

Russ' LinkedIn: https://www.linkedin.com/in/russsomers/

Lytho Website: http://www.lytho.com/

Comments (0)

You Must Be Logged In To Comment

Similar podcasts

B2B Marketing Exchange

B2B Marketing Minute

REACH–A B2B Marketing Podcast

Business Growth Show - B2B Marketing & Demand Generation Podcast

Small Business Marketing

Marketing Your Business - Marketing Strategies for Business Owners

Enterprise Eyeballs: Innovative B2B Marketing Stories

LinkedIn ┃ B2B Lead Generation ┃ Email Marketing