B2B Made Simple: A B2B Marketing Podcast · 39 minutes · 1 year ago

199: The B2B Buying Process Has Too Much Friction w/ Caroline Tien-Spalding

🇬🇧 EN Business Marketing

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Caroline Tien-Spalding, the CMO at Aptology joins the podcast. She dives into why more B2B companies should be ditching the discovery call step, characteristics we should be taking from D2C, how to flip the funnel, what it looks like to simplify the buying process and much more.

Caroline's LinkedIn: https://www.linkedin.com/in/tienspalding/

Aptology's Website: http://www.Aptology.com

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199: The B2B Buying Process Has Too Much Friction w/ Caroline Tien-Spalding

⬅ Previous Episode

198: How to Vet an Agency Before Hiring Them w/ James Winter

Next Episode ➡

200: How to Properly Execute Influencer Marketing / Grant Duncan

Comments (0)

Similar podcasts

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