201: Four Areas To Focus in B2B Marketing w/ Andrew Hoerner
B2B Made Simple: A B2B Marketing Podcast · 37 minutes ·

201: Four Areas To Focus in B2B Marketing w/ Andrew Hoerner

Andrew Hoerner, a fractional SaaS CMO joins the podcast. He shares the areas working for him right now in B2B SaaS marketing and how to apply them to your marketing function. Andrew discusses a recent rebrand he took a company through, influencer marketing programs he's launching, why marketers need creative space each week, and how to create brand evangelists within your company.

Andrew's LinkedIn: https://www.linkedin.com/in/andrewahoerner/

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