206: Is There a Difference Between Brand & Demand? w/ Kristin Dorsey
B2B Made Simple: A B2B Marketing Podcast · 37 minutes ·

206: Is There a Difference Between Brand & Demand? w/ Kristin Dorsey

Kristin Dorsey, the VP of Marketing at Linc joins the podcast. She lays out the difference between brand and demand, where your budget should be allocated, how to measure marketing, how to avoid being dull and boring as marketers and much more.

Kristin's LinkedIn: https://www.linkedin.com/in/kristindorsey/

Linc's Website: http://linc.cx/

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