B2B Category Creators with Gil Allouche
In this new podcast, Gil Allouche, CEO of Metadata.io, interviews groups of founders and leaders who were instrumental in blazing the path to new software categories.We have conversations about the untold secrets and backroom deals, and learn straight from the entrepreneurs who have built their own categories successfully.
This podcast is sponsored by Metadata.io, the first demand generation platform for B2B marketers who need to get closer to revenue.

🎧 Podcast episodes
Listen to 37 episodes

36
minutes
·
1 year ago
Wayne McCulloch, Chief Customer Officer at WalkMe, and Howard Ting, CEO at Cyberhaven



48
minutes
·
1 year ago
Edward Chiu, CEO at Catalyst Software, and Dominique Levin, CEO at Winning by Design


48
minutes
·
1 year ago
Jack Mardack, Cofounder at Oyster, and Mariano Suarez-Battan, CEO at Mural

54
minutes
·
1 year ago
Kevin Maney, Author of Play Bigger and Partner at Category Design Advisors

51
minutes
·
1 year ago
Jascha Kaykas-Wolff, President at Lytics, and Erich Ziegler, CMO at CircleCI

48
minutes
·
1 year ago
Lars Nilsson, VP of Global Sales Development at Snowflake, and Mikita Mikado, CEO at Pandadoc


42
minutes
·
1 year ago
Alex Poulos, VP of Marketing at Securiti, and Meagen Eisenberg, CMO at TripActions


55
minutes
·
1 year ago
Mike Zani, CEO at The Predictive Index, and Allyson Havener, VP of Marketing at TrustRadius



40
minutes
·
1 year ago
Shari Johnston, Lauren Goldstein, and Cristina Saunders, Founding Members of Women in Revenue



51
minutes
·
1 year ago
Kyle Lacy, CMO at Lessonly, and Max Altschuler, VP of Sales Engagement at Outreach


46
minutes
·
1 year ago
Daniel Barber, CEO at DataGrail, and Andy Raskin, Strategic Narrative Consultant







57
minutes
·
2 years ago
Dan O'Connell, CRO at Dialpad, and Keith Messick, SVP of Marketing at LaunchDarkly



53
minutes
·
2 years ago
Michel Feaster, CEO at Usermind, Nick Mehta, CEO at Gainsight, and Mike Volpe, CEO at Lola.com


44
minutes
·
2 years ago
David Cancel, CEO at Drift, and Henry Schuck, Founder and CEO at ZoomInfo


39
minutes
·
2 years ago
Ilya Volodarsky, President at Segment and Nicolas Vandenberghe, CEO at Chili Piper

46
minutes
·
2 years ago
Godard Abel, CEO at G2, Manny Medina, CEO at Outreach.io and Mark Organ, Founding CEO at Eloqua
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