Pearson Education Marketing Podcasts

The Pearson Education Marketing podcasts have been recorded by Paul Cowell, Marketing Academic and Professional. These podcasts cover many of the topics you will find in a typical Principles of Marketing course and Paul talks about current news stories of relevance, interviews marketing practitioners and students about their experiences and illustrates how the theory of marketing is actually used in the real World. New podcasts will be made available for download weekly during term time, beginning 29th September 2008.
Pearson Education Marketing Podcasts

馃帶 Podcast episodes

Listen to 25 episodes
Pricing, context and concepts
6 minutes

Pricing, context and concepts

Pricing strategies
3 minutes

Pricing strategies

Marketing channels and logistics
8 minutes

Marketing channels and logistics

Advertising
3 minutes

Advertising

Sales promotion
3 minutes

Sales promotion

Direct marketing and exhibitions
13 minutes

Direct marketing and exhibitions

Strategic Marketing
10 minutes

Strategic Marketing

New product development
10 minutes

New product development

Public relations and sponsorship
4 minutes

Public relations and sponsorship

Product management
3 minutes

Product management

Anatomy of a product
6 minutes

Anatomy of a product

Consumer Behaviour
27 minutes

Consumer Behaviour

Retailers and Wholesalers
21 minutes

Retailers and Wholesalers

Marketing Dynamics
13 minutes

Marketing Dynamics

E-marketing and new media
13 minutes

E-marketing and new media

Business-to-business Marketing
12 minutes

Business-to-business Marketing

Services and non-profit marketing
14 minutes

Services and non-profit marketing

International Marketing
11 minutes

International Marketing

Market Segmentation
15 minutes

Market Segmentation

The European Marketing Environment
11 minutes

The European Marketing Environment

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