Podcasting Essentials
Audiences are increasingly tuning in to podcasts. Is it any wonder? Podcasts are easier to access, the quality is better than ever, and more podcasts are available on a range of topics and interests. The number of consumers who regularly listen to on-demand ‘talk’ audio is in the millions in Australia and steadily growing. Research continues to show that podcasting provides a deeper level of engagement than many other forms of media – podcast audiences are actively listening to their favourite podcasts. What does this mean for brands, advertisers, media companies, and entrepreneurs looking to connect with new audiences? That’s what this podcast series aims to explore. Every fortnight, we talk with experts in the industry, bring you case studies and analyse the trends around the world in this newest and most engaging on-demand medium. Podcasting Essentials is produced by SoundCartel, specialists in audio production for Australia’s leading brands for 35 years, and producers of the world’s longest monthly business audio magazine, Business Essentials. https://soundcartel.com.au/
soundcartel.com.au
🎧 Podcast episodes
Listen to 99 episodes
S5E19 What the growth in distribution opportunities means for your podcast
S5E17 Discover what’s hot and what’s not with Hot Pod’s new lead writer Ashley Carman
S5E7 It’s in the numbers - Australian podcasting thriving during the pandemic
S4E16 Podcast trends, secure distribution & how to best analyse analytics
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