Amazon Suspended Account (Joshua Price 3 of 3)
British Amazon Seller · 23 minutes ·

Amazon Suspended Account (Joshua Price 3 of 3)

This is part 3 of the interview with Joshua Price of regarding Amazon account suspension and how to prevent that happening in the first place. In part 2 of this interview, Joshua covered some of the performance violation details, and now he’s explaining policy violations that lead to a suspended Amazon account.

The Risks of Mistakes leading to Policy Violation
Amazon has over 100 pages of different policies, rules, and regulations that you have to follow. That’s a lot of different areas and you can make lots of mistakes. Nobody can remember all of those things and even small little things can exaggerate out to bigger problems quite easily.
Most larger sellers will have more products and more orders. The more things that are happening, the more chance there is for errors to occur. This is especially true if you start bringing in staff and other people into your organization because it increases the risk of someone making a mistake that leads to a suspended Amazon account. We might not be aware of the requirement to have white backgrounds on images, for example. It only takes one member of staff uploading the wrong image or an image incorrectly and you could be suspended for that reason.
Another example is to do with product variations, which has often been a system that has been abused. For people who use it, it’s quite complicated and for an account with 1000 linked listings, it’s almost impossible for a seller to keep track and make sure that products are a true variation as per Amazon’s definitions. All it takes is one small issue, such as accidentally linking products that are not variations of each other, for the account to be suspended.
The more volume, the more products, the more staff involved with your account, the more room there is for issues and mistakes to shut down accounts. So whilst in some online worlds expanding fast and cleaning up the details later can be a viable approach, when interacting with Amazon systems you must have strong internal business systems and be very careful who you let loose on your Amazon account.

Intellectual Property Rights and Complaints
A common policy violation is intellectual property rights and complaints. The topic is governed by the laws of the country that you’re selling in, so Amazon tries to be as general and vague as possible. Essentially, this is when you’re selling Brand A and buying it from your supplier. If the manufacturer of Brand A doesn’t really like what you’re doing, they tell Amazon and say there is a problem. Now, because it’s a legal issue about whether you can sell the product—for example, whether you’re infringing on a trademark, design rights, copyright, etc.—you now have a suspended Amazon account until you have sorted out the issue.
Amazon doesn’t want to be involved so they back away until you fix the problem. It’s a fine system; it means Amazon won’t get sued and you have the opportunity to resolve it without Amazon giving you too bad of a penalty. The problem is that Amazon doesn’t vet any complaints. Which means that anyone can make a complaint and you still have to take it seriously because you get suspended for it. The abuse of this infringement system at the moment is causing havoc for sellers because people who are competing with you are making these complaints so that you get kicked off Amazon.

Responding to Intellectual Property Rights Suspensions
The first step is to work out if it’s genuine or not. The email address the complaint came from is always a good indicator of that. If it’s from a legitimate company the email address will include the domain name of the business. Obviously then it’s something you do need to take seriously. Large companies will also have lawyers first to represent them in these issues. You also need to consult a lawyer if it gets serious. Ideally, you don’t want to need to contact a lawyer or even have this issue, but it does become a legal issue and not an Amazon issue if t...

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