This episode of The New World of Consumer Behavior features an interview with Tama Shor, President of the Directory of Major Malls/ShoppingCenters.com, and Keith Seard, Director of Business Operations & Strategy at B. I. Spatial.
Tama is the head of the leading source of detailed information on the major shopping centers and malls throughout the US and Canada. Her specialties include major shopping centers and retail research, industry trends, and data integration.
Keith is a seasoned financial and real estate strategist knowledgeable on retail pricing and real estate. With process and systems acumen he designs financial models, structures for individuals, families and developing organizations operating in the private, public and non-profit sectors.
In this episode, Tama reveals the key to organically sourcing retail properties for more than 35 years and discusses how shopping centers have changed and are continuing to do so over time. Meanwhile, Keith discusses why personalization is important for customer growth and retention, the do’s and don’ts with data, and the future of retail.
“When we talk about properties being acquired, again many of these companies are publicly held companies, so that affects what goes on with the valuation of the stock prices when they sell portfolios or they buy portfolios. Same thing when there's massive changes with regard to specific tenants, how does that affect when JC Penney closes X numbers of stores? How does that trickle down to all those landlords who have JC Penney as an anchor store in their property? So, again, it's all intertwined. It's not just who owns it or who’s managing it. One move shifts so many different areas, it's like the domino effect.” - Tama Shor
02:14 Introducing Tama Shor
02:50 Introducing Keith Seard
06:12 Observing shifts in consumer behavior
10:58 Making pivots due to the pandemic
13:41 Organically sourcing properties for over 35 years
21:23 Diving into the Directory of Major Malls
25:59 How shopping centers are changing
35:22 Customer data stories
39:10 Personalization for customers
45:03 Data dos and don’ts
48:15 The future of retail