As we see the rise of influencer marketing now hit its peak with oversaturation, it can be argued that brand collaborations are headed for the same fate. Collaborations are by no means new, but the rise of social media has given it a new life – unfortunately to the point where now social media influencers are hurting their own brand trying to create new content and stay relevant.
Read Helina’s and Trey’s trend at richards.com/collab_fatigue. Or for all the Ten Digital Trends for 2020, visit richards.com/trends.
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Transcript – richards.com/collab-fatigue-podcast-transcript/