202: B2B Marketing Isn't What It Used to Be / Phil Granof
B2B Made Simple: A B2B Marketing Podcast · 40 minutes ·

202: B2B Marketing Isn't What It Used to Be / Phil Granof

Phil Granof, the CMO at NewStore joins the podcast. He details the changes B2B buyers have made over the years, how to peel back the layers on who is actually buying your product, technical vs. benefit-driven buyers, how he approaches risk taking and much more.

Phil's LinkedIn: https://www.linkedin.com/in/philipgranof/

NewStore's Website: http://www.newstore.com/

Comments (0)

You Must Be Logged In To Comment

Similar podcasts

B2B Marketing Exchange

B2B Marketing Minute

REACH–A B2B Marketing Podcast

MAP IT Marketing

Business Growth Show - B2B Marketing & Demand Generation Podcast

Email Marketing for B2B: How to Get Started

Small Business Marketing

Marketing Your Business - Marketing Strategies for Business Owners