He introduced the “bubbling” style of delivery, which was well received by audiences at events such as Reggae Sunsplash, and his album Strictly…Bubbling (on The Wailing Souls’ The Up Front Organization label, and produced by Tommy Cowan’s wife Velerie) capitalized on his popularity, including Jamaican chart-toppers such as “This Is Massive”. Dread’s links to The Wailing Souls saw him appear on a Tyne Tees Television documentary on reggae which was broadcast on The Tube, featuring Dread performing wearing his riding hat - the ‘jockey-ride’ being a popular dance at the time in the Jamaican dancehalls. A second album followed in 1984 with It’s Massive, which provided the hits “Young Gal No Sell Your Body” and “Justice Love and Harmony”. A further album, 2 Dread Inna Babylon, split with Ranking Dread, appeared in 2006, although it features Tapper Zukie productions from the later 1970s/early 1980s.
In November 1993 Massive Dread, among others, started working on the Trenchtown Reading Centre - a community project designed to improve literacy and learning for the children of Trenchtown. The reading centre was completed in December and Massive Dread entertained at the opening as a deejay and selector.
In 1994 Massive Dread was shot. Some allege it was for publicly speaking out against the political authorities.