How Do I Decide What Format Is Best for Serving My Audience?

How Do I Decide What Format Is Best for Serving My Audience?

On today’s episode, Michael has a question about serving his audience. He is a pastor and a trainer, and wants to help serve his pastor friends who are out of shape. Should he start a podcast, video course, ebook, membership site, or all of the above?
My brand-new course, Power-Up Podcasting, is open. Check out to enroll. You can also choose to enroll in a two-day, in-person course with me in San Diego this September.
Do you have a question about audience engagement? Record it at
Today’s sponsor is FreshBooks. Go to and enter “Ask Pat” in the “How Did You Hear About Us?” section for more information.

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