This episode of The New World of Consumer Behavior features an interview with Allyn Taylor, Director of Development and Construction at Pollo Campero, a Guatemalan restaurant chain serving flavorful chicken meals.
Allyn is a results-oriented real estate professional who thrives in high pressure environments that require excellence. He has a broad-based knowledge of the United States across multiple real estate sectors with a detailed, hands-on understanding of real estate development. A creative problem solver, Allyn has strong foundational financial and analytical skills, coupled with the ability to design and implement cost effective technological solutions to leverage underlying real estate knowledge. He’s recognized as an energetic leader, strong motivator and excellent communicator. His past development efforts have successfully resulted in more than $750 million worth of capital investment.
In this episode, Allyn talks about how Pollo Campero uses data to better understand its customer base and how major shifts in consumer behavior have had a net positive impact on the success of the chain.
“We use sort of a blending application that is kind of 50% weighted on mobility, 50% on traditional progression modeling and I think it's a healthy way to do it. It kind of balances, and we're utilizing both quantitative and qualitative aspects of the mobility data. So not only are we looking at concentrations of our guests, but we're looking at the mix of those devices, essentially overlaying our customer profile over the devices to get a sense for who's there at that geography at those key day parts.” - Allyn Taylor
02:10 Allyn’s current role
05:45 Using data to better understand customers
11:45 Sourcing data
13:46 Consumer behavior data findings
17:27 Validating customer profiles and segmentation
18:58 Recent impacts of major shifts in consumer behavior
25:00 Future of Pollo Campero restaurants
26:19 Personalizing experiences for customers
27:23 Data dos and don’ts