SEO in 2023
We asked 101! of the world's leading SEOs to share their number one actionable tip for 2023. Check out our SEO in 2022 guide to learn from the best in the business, helping you stay one-step ahead of your competitors as we head into a new year...You would have thought that if we asked 101 SEOs the same question (What is your number 1 SEO tip for 2023?) then we would receive lots of similar answers. Not at all. The industry is now so rich and varied that most contributors came up with an entirely different answer. Even where the topics were similar, the perspectives were very different. The advice in this book ranges from doubling-down on evergreen strategies to finding new and better ways to identify opportunities, how the SERP is changing, next generation tech, and so much more.
What's covered?
CHAPTER 1: Key Considerations ā chapter one intends to provide an overview of whatās changed and where SEO is going in general
CHAPTER 2: Auditing ā what drives technical success in 2023 and what you should be looking out for that may harm your technical success
CHAPTER 3: Content Structure ā why E-A-T is important, and how to structure your content in a way that appeals to people as well as search engines
CHAPTER 4: Targeting ā why intent matters and how to focus your efforts on reaching the right person at the right time
CHAPTER 5: Content Planning ā the key elements to incorporate as part of a content strategy
CHAPTER 6: Content Production ā what to include in your content specifically, and what type of content works best
CHAPTER 7: Guide the Bots ā how to help Google and other search engines more quickly and more easily understand, and be confident in the meaning of your content
CHAPTER 8: SERP SEO ā why you need to stay on top of what the SERP looks like for your target queries and how to use the SERP to style your content
CHAPTER 9: Ā User Centricity ā why focusing on users is important for SEO and how user experience impacts SEO
CHAPTER 10: Links ā what link building looks like in 2023 and how to optimize your internal links
CHAPTER 11: Local SEO ā how Google Business Profile is changing and thoughts around location schema
CHAPTER 12: Integrate ā how you can be more effective at SEO by working more closely with other digital marketing channels
CHAPTER 13: Think Outside the Box ā opportunities that could radically change the way that you do SEO over the coming year
CHAPTER 14: Analytics & Testing ā what to measure, how to measure it and how to improve what you do through testing
CHAPTER 15: Evergreen Advice ā Key elements that you shouldnāt forget about ā and if all else fails, how to find a new SEO job! majestic.com
š§ Podcast episodes
Listen to 167 episodes
14
minutes
Ā·
1 month ago
Look at the relationship between content and search intentāMert AzizoÄlu
19
minutes
Ā·
1 month ago
Use a test and learn approach to define your business objectivesāSi Shangase
16
minutes
Ā·
1 month ago
Start utilising Google Cloudās publicly-available APIs to help you execute SEOāLazarina Stoy
16
minutes
Ā·
2 months ago
Use Edge/CDN to stitch together and publish content across any websiteāNick Wilsdon
17
minutes
Ā·
2 months ago
Harmonize all channels and ranking signals into one repeatable formulaāJoseph Khan
19
minutes
Ā·
2 months ago
Use knowledge from Google Ads to boost your SEO (and vice versa)āKrzysztof Marzec
19
minutes
Ā·
2 months ago
Without SEO, any dollars you put in on your paid media campaigns wonāt workāWilliam Ćlvarez
14
minutes
Ā·
2 months ago
Use an API for intelligent internal link buildingāChristina Ehrensberger
17
minutes
Ā·
2 months ago
Diversify your tactics and create a network for link buildingāDebbie Chew
15
minutes
Ā·
2 months ago
Donāt let the state of your site hold back your link building strategyāBibi Raven
16
minutes
Ā·
2 months ago
Reap the full impact of link acquisition by having a sound siteāNatalie Arney
16
minutes
Ā·
2 months ago
Have a user-centric and holistic approach to all things webāUlrika Viberg
14
minutes
Ā·
2 months ago
Be more human and integrated within the wider marketing strategyāBecky Simms
16
minutes
Ā·
2 months ago
Use user-focused research to stay ahead of search quality thresholdsāBillie Geena Hyde
17
minutes
Ā·
2 months ago
Donāt do anything at the expense of the userās experienceāOlga Tsimaraki
16
minutes
Ā·
2 months ago
User experience should always be the top consideration in all aspects of your strategyāSophie Brannon
18
minutes
Ā·
3 months ago
Use technical SEO to control your website performance on GoogleāKristina Azarenko
14
minutes
Ā·
3 months ago
Check the SERP and build your personal brand entity onlineāSara Moccand-Sayegh
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